RETAIL DESIGN MANAGEMENT
Good design starts with an ethos that defines the brand. Every part of the design should reflect the core of the brand. Good design reads as simple, ordered, well planned and effortless. Coherence is the absolute key.
In order to achieve good design, elements that do not build on the principles and do not present the brand in its best light, need to be removed. All design elements must contribute to the building of the brand. Whether the product needs to be presented at the storefront, or the store’s message is conveyed in another way, the shopfront must have highly curated content, and a curated view inside the tenancy.